History

100% American Made Quality Since 1987

jeans,diamond gusset jeans Diamond Gusset jean Company was founded in 1987 to develop an entirely new jean concept utilizing a gusset for extra durability and enhanced comfort.

Since that time, we’ve seen many changes in the apparel industry, and by most accounts we should have disappeared along with many other companies that have struggled so hard to survive in this global economy. But instead of survive, we are actually growing stronger now more than ever, and while most companies have gone offshore, merged, or have been totally eliminated, we’ve managed to grow on our foundations. Those foundations are simple….we provide the most comfortable jean available while keeping one eye on history and the other on careful craftsmanship and continual improvement. This combination of tradition and innovation is one key why our customers are our best supporters of brand growth by continually providing vital “ word of mouth “ advertising for us.

Peoples needs really haven’t changed that much, but it seems that while other companies seem to be chasing dollars, we have remained focused on the goal….THE PRODUCT, and besides, what’s the point in running a company if you can’t be proud of how you operate? We were taught long ago that if you mind your business well, and provide a great AMERICAN product, then the rest will follow…and you know, life is too short as it is…so why compromise? We don’t and we don’t think you should either.

Our vow to stay 100% American Made has struck a nerve with the American psyche. It is a great feeling to walk into our production facility and see all the happy smiles and feel a sense purpose knowing we are part of the solution America is now facing.

Sincerely
David & Todd Hall

Find out more about Diamond Gusset in the videos below

Store Locations

Home Store: Bon Aqua, Tennessee

10296 Highway 46, Bon Aqua, TN 37025
Get a Google Map and Directions

Bon Aqua, Tennessee is less than an hour west of Nashville. If you’re traveling on the northern portion of the Natchez Trace Parkway, we’re just 16 miles from the Highway 7, Fly exit.

Hours of operation: 9 AM - 5 PM Monday through Friday, 10 AM - 4:30 PM Saturday, Closed Sunday (Central time zone; observing daylight time in season).

Call Toll Free: 1-888-8-GUSSET (1-888-848-7738) • Local (Middle Tennessee): 1-931-670-3589

Our New Store Location: On the Historic Square in Downtown Lynchburg, Tennessee

183 Main Street P.O. Box 8134, Lynchburg, TN 37352
Get a Google Map and Directions
Diamond Gusset Jeans’ new main store is on the square in historic Lynchburg, Tennessee. Lynchburg is best known as the home of Jack Daniel’s Distillery. The historic square is also home to Lynchburg Harley Davidson, as well as quaint shops and cafes.

Our Lynchburg store is open 7 days from 10 AM - 6 PM. Phone (931) 996-1651. (Call 888-848-7738 for customer service. Bon Aqua store closed Sundays.)

Customer Testimonials

What Customers Say About Diamond Gusset Jeans


We get a lot of great feedback from our customers. And the best feedback of all is when our customers come back to buy more jeans. The best compliment you can pay us is to recommend us to others. Thank you for your business! Click here to read all of our testimonials.

Customer Service

Speak With a Real Person (During Normal Business Hours)

Call us toll free for orders, information or service. Hours of operation: 9 AM - 5 PM Monday through Friday, 10 AM - 4:30 PM
Saturday, Closed Sunday (Central time zone; observing daylight time in season).
Call Toll Free: 1-888-8-GUSSET (1-888-848-7738)
Local (Middle Tennessee): 1-931-670-3589
Email Us Any Time
Our Email Address for Service: orders@americangusset.com
Use the Postal Service
Our Mailing Address: 10296 Highway 46, Bon Aqua, TN 37025 Visit Our Company Store
Click here for information and directions.

Product Availability, Shipping and Returns

Most items ship within 2 business days via Priority mail. We will send you an e-mail message when your order has actually been shipped. Size and product availability is updated regularly, but sometimes we will be out of stock on an item for a short while. We will let you know by e-mail or telephone if the product you ordered cannot be shipped promptly. Canadian Orders: Orders are shipped USPS Priority Mail. Canadian customers are responsible for C.O.D. Customs fees and taxes. Please allow extra time for your shipment to arrive. All prices listed for Diamond Gusset Jeans on our web site are quoted in US dollars. Your credit card company will adjust the amount you are charged according to the prevailing currency exchange rate. We only accept orders from the USA or Canada to destinations in the USA or Canada.

Diamond Gusset Jeans Returns Policy

Exchanges and Returns:

It is our normal policy that if you are dissatisfied with an item, you may return it within 30 days, provided it is in the original condition, with the original manufacturers tags attached, and you have not washed the item. However, when multiple pairs of jeans are ordered, for the purposes of trying them on, we do not cover the expense of return shipping the unwanted items.

Customer Feedback, Ratings and Testimonials

Yahoo Shopping tabulates our customer ratings and we have consistently scored well above average. Yahoo Shopping has awarded us their Top Service award every year since we began selling Diamond Gusset Jeans online in 1999. Click here to read actual customer quotes and see our consumer ratings report card.

Every Stitch Guarantee

Diamond Gusset Jeans are covered by a 90 day materials and workmanship guarantee. If you believe you have a defective item, please return it to us, as outlined in our guarantee:

We understand you expect quality for your money. You want jeans that will be long lasting and durable, and keep looking good. That’s why we guarantee our Diamond Gusset Jeans for 90 days. Our warranty states that if either the workmanship or materials in a pair of Diamond Gusset Jeans is defective, return it to us WITHIN 90 DAYS OF PURCHASE and we will replace it or refund your money.
This warranty is void if the garment has been subjected to abuse, accidental damage, or excessive wear.

Methods of Payment

We accept Visa, Mastercard and American Express cards online. Gift certificates in $50 and $100 amounts are seasonally available and may be redeemed by phone or in person.

Free Email News

Diamond Gusset Jeans Free Email News is our way of staying in touch with our customers. If you are receiving our Email News, you may have purchased something on our web site, or you may have signed up on our web site. We welcome you to our Email News list. Be assured we protect your address and never share it with any other parties. You may unsubscribe at any time.

Fair Play Statement

If you ordered something in the past 5 days, that is included in a sale just announced via Email News, contact us at 888-848-7738 and we’ll adjust your order total.

Diamond Gusset Jeans Privacy Policy

Click here to read about how your privacy is protected.